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Pitch

Meme Machine Music Video Pitch

Meme Machine is a song that invokes an anti-social feeling that many young adults can resonate with as its predictable beat, bland lyrics and even blander voice tone help it stand out from many other mainstream music that look to do the exact opposite. That’s where the edgy genre of music thrives as just about anything on the internet these days can become trendy and gain a sizeable following which would explain why the Pink season album (which this song is from) was the second most trending album at one point even though Meme Machine and the rest of the album seemed to break most guidelines for how to make a popular song.     

Why is this? Well Meme Machine itself centres the context the context of the song on Pink Guy, the singer talking about how memes are critical to his life and serve to drive the song further as he continues throughout the song to describe in multiple ways how much memes mean to him.  The song by itself is different enough to be foreign everyone which already turns away middle aged adults and up due to them historically not being accepting of something new for example in the 1980s rock music blew up around the younger demographic while their parents disproved and instead grew up with jazz. Meme Machine is directed at younger audiences which makes the older demographic feel threatened as they cannot identify with it while younger audiences accept songs like Meme Machine due to them naturally being more open and the rebellious impulse at that age which is dialled up to 11 resulting in making songs like Meme Machine automatically more appealing as it isn’t accepted by their parents.

The context of the song being about memes also further pushes itself away from the mass media consumers of mature adults as memes themselves were created by young people for young people often which entails adopting  an anti-social theme and exploiting it for humorous or for a reliability between the person who created the meme and the person encountering it. This in itself isn’t very appealing to the average functioning member of society as they are too busy not being anti-social, so a song about it isn’t too appealing either. 

The only way Meme Machine survives in such a saturated music market is by pulling hard on the most animalistic impulses teenagers and young adults feel and expressing them which either means being as blunt or as secretive as possible in Meme Machine for example its clearly about memes however lyrics like “why has God abandoned us?” and the emotionless singing gives off the impression of a more sad reason this song exists however only young people wold be able to relate as they are more likely to be in a situation where sadness and hopelessness correlate with memes.

My aim of the music video for Meme Machine will be to simply make a correct representation of the 16-21 year olds who will self-identify with the song and show that just because it doesn’t appeal to the mass market doesn’t mean it promotes any kind illegal or hateful agendas, anti-social behaviour can lead to things like crime however the behaviour itself isn’t harmful but liberating to those, mostly teens, who feel out of place in the world much like the song Meme Machine and I seek to represent that theme throughout the music video.

-Aaron Thorne

Music Company Comparison

Music Company Comparison 

Aftermath Entertainment

•Founded in 1996 By Dr Dre

•Has produced Kamikaze, Compton, The Slim Shady LP and more in total 28 released albums.

•Eminem has released 10 albums under the label with most going platinum or higher   

•The label goes for quality over quantity

Because of this 19 of the 28 albums released so far have been given a platinum status or higher in the music industry helping solidify its brand image to consumers as a highly viewed and recommended music label. This creates the impression that only the highest new quality music is released on the label.

The massive worldwide success of the label allows its core focus, the music to have more time and money put into it and any marketing and music video and even outside artists.  

88rising mass media company

- Founded in 2015 and formerly known as CXSHXNLY

- an American mass media company that founder Sean Miyashiro describes as a "hybrid management, record label, video production and marketing company.

- The company has gained popularity as a musical platform and label primarily for Asian artists, such as Niki, Keith Ape, Rich Brian, Joji, and Higher Brothers. Miyashiro said that the record label is "not a core part of our business, but it's part of it" and that they are "really a media/video content focused company at heart".

The business itself isn't entirely focused so budgetary restrains on money will directed to the label side so the artists songs and music videos will reflect that through their often compact, and more emotional videos with more of an en thesis on art than a plethora of locations. 

The small budget also means a smaller advertising campaign for the albums produced and the music tours and locations. This also means the songs made themselves cant get as much time or attention than Aftermath can give.

Meme Machine is part of the Pink Season Album which was produced by Pink Records/ self-produced       

   

REAL HIP HOP by PolitikZ

Reference Music Videos  
https://www.youtube.com/watch?v=QHYwprmWMfY 
PoliikZ- "REAL HIP HOP"

The video uses a hyperised satirical yet extreme approach to the hip hop music video template and yet shows cracks of an addicting fresh take on what it means to rebel.

 PolitikZ is one of the few underground rappers that makes it clear on his stance with the government and mainstream hip hop even dissing Drake. This almost insane amount of emotions is cleverly shown through its variety of locations, people and camera angles. 

The Music video represents the rise of mediocrity in the rap genre and how anyone with a mic and a computer can enter the genre and blow up however at the cost of saturating the already massively crowded genre. 

Meme Machine

Subject Song for Music Video-              Meme Machine

https://www.youtube.com/watch?v=XMR1YMHk_4I

This song is often refereed to as a passionate yet low vibes song created mainly for a particular type of internet goer. From its bland and simple lyrics to its repetitive beat, the song doesn't tread any new ground leading to its eventual demise in most listeners ears but they would be forgiven as its real intentions would never even cross a thought in their head.

You see people listen to music for a number of reasons but often a songs reliability, emotions or entertainment value are the main takeaway and thereby its main purpose. but what if a song was made to be trash and nothing more, providing a feeling more intrusive than anything a love song could accomplish, pain. This song will hurt after the millionth listen.