Pitch

Meme Machine Music Video Pitch

Meme Machine is a song that invokes an anti-social feeling that many young adults can resonate with as its predictable beat, bland lyrics and even blander voice tone help it stand out from many other mainstream music that look to do the exact opposite. That’s where the edgy genre of music thrives as just about anything on the internet these days can become trendy and gain a sizeable following which would explain why the Pink season album (which this song is from) was the second most trending album at one point even though Meme Machine and the rest of the album seemed to break most guidelines for how to make a popular song.     

Why is this? Well Meme Machine itself centres the context the context of the song on Pink Guy, the singer talking about how memes are critical to his life and serve to drive the song further as he continues throughout the song to describe in multiple ways how much memes mean to him.  The song by itself is different enough to be foreign everyone which already turns away middle aged adults and up due to them historically not being accepting of something new for example in the 1980s rock music blew up around the younger demographic while their parents disproved and instead grew up with jazz. Meme Machine is directed at younger audiences which makes the older demographic feel threatened as they cannot identify with it while younger audiences accept songs like Meme Machine due to them naturally being more open and the rebellious impulse at that age which is dialled up to 11 resulting in making songs like Meme Machine automatically more appealing as it isn’t accepted by their parents.

The context of the song being about memes also further pushes itself away from the mass media consumers of mature adults as memes themselves were created by young people for young people often which entails adopting  an anti-social theme and exploiting it for humorous or for a reliability between the person who created the meme and the person encountering it. This in itself isn’t very appealing to the average functioning member of society as they are too busy not being anti-social, so a song about it isn’t too appealing either. 

The only way Meme Machine survives in such a saturated music market is by pulling hard on the most animalistic impulses teenagers and young adults feel and expressing them which either means being as blunt or as secretive as possible in Meme Machine for example its clearly about memes however lyrics like “why has God abandoned us?” and the emotionless singing gives off the impression of a more sad reason this song exists however only young people wold be able to relate as they are more likely to be in a situation where sadness and hopelessness correlate with memes.

My aim of the music video for Meme Machine will be to simply make a correct representation of the 16-21 year olds who will self-identify with the song and show that just because it doesn’t appeal to the mass market doesn’t mean it promotes any kind illegal or hateful agendas, anti-social behaviour can lead to things like crime however the behaviour itself isn’t harmful but liberating to those, mostly teens, who feel out of place in the world much like the song Meme Machine and I seek to represent that theme throughout the music video.

-Aaron Thorne